VP, Content

Hims & Hers

Hims & Hers

Posted on Saturday, August 26, 2023

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more.

With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers.

In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

​​About the Role:

Hims & Hers is looking for a creative, strategic VP, Content to join our Marketing team, reporting to our Chief Marketing Officer. In this role, you will be responsible for overseeing all content production across the hims and hers business, including but not limited to, our blog, YouTube content, organic social media, and email campaigns.

You Will:

  • Lead strategy and development of content across all channels with the goal of driving organic interaction with Hims and Hers
  • Develop goals and KPIs for all programs and channels tied to Hims and Hers overall business objectives
  • Analyzing marketing data to assist with the development of the content plan
  • Liaising with the Communications, Brand, and Marketing organizations to ensure consistency in the brand message
  • Developing systems for content creation to ensure effective workflow
  • Supervising writers and editors to ensure that the content is created according to the overall strategy and brand goals
  • Take ownership of building the entire content function, including hiring a team and communicating the value to other departments and leadership
  • Be willing to perform hands-on work while the team is growing

You Have:

  • Bachelor’s degree or equivalent work experience
  • 12+ years of experience in content creation geared toward organic customer acquisition and brand positioning
  • 7+ years prior management experience
  • Expertise and knowledge in content formats growing audiences across digital platforms
  • Demonstrated ability to lead projects and teams with attention to detail, and to influence without authority
  • Strong executive presence with proven ability to present and manage a wide variety of relationships

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats


Outlined below is a reasonable estimate of H&H’s compensation range for this role.

H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.

Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!
An estimate of the current salary range for US-based employees is
$225,000$290,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.