Associate Director, Email Marketing & CRM #3813

Grail

Grail

Marketing & Communications
Menlo Park, CA, USA
Posted on Friday, May 24, 2024
GRAIL is hiring an Associate Director Email/CRM who is an expert in all things email communication for our audience groups, which are B2B, B2C and B2B2C.
This role has 2 direct reports. 1) Primarily focused on Patient pull-through emails and 2) Primarily in Salesforce Marketing Cloud Account Engagement (aka Pardot) focused on B2B emails, Salesforce campaigns, and Pardot automations and list loads.
This leader should be passionate about executing all aspects of GRAIL’s email campaigns to all audiences for the Galleri® test, GRAIL’s multi-cancer early detection product. The candidate must have a zeal for our mission and be results-driven and nimble. The candidate must be an expert in both Pardot and Salesforce Marketing Cloud. This role is part of the Marketing Center of Excellence and reports to that team's head.
This is a hybrid role that requires you to be on-site 2 days a week in the Menlo Park, CA office.

Responsibilities

  • Responsible for executing all B2B customer, patient, and provider-based email campaigns in collaboration with Audience team marketers.
  • Deep knowledge of email marketing (B2B and B2C), marketing automation tools, CRM, and campaign reporting to improve the marketing funnel performance (MQL to SQL).
  • Experience with demonstrated success across marketing automation platforms, including lead scoring based on audience behaviors. The ideal candidate must be results-focused.
  • Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives
  • Able to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions. Which includes building out weekly and monthly reports.
  • Develop and track dashboards and business goals, ensuring the ability to report on the performance of campaigns and provide recommendations for improvements and email standard methodology guidance as needed.
  • Create and deploy different types of emails journeys for Marketing as well as other business teams including: Customer Experience, Sales, Finance, and Medical Affairs teams
  • Proficient with HTML/CSS. Able to adjust and create code as needed
  • Create UTM links following standard naming conventions to ensure tracking and analytics best practices
  • Project management skills, including planning projects and managing deadlines (Asana/Jira experience helpful)
  • Ensure email templates perform across device types, platforms, and modes and are optimized in accordance with email best practices and GRAIL compliance
  • Serves as a digital stakeholder working with IT and CRM workflows. Must understand Salesforce Sales Cloud and be able to create reporting as well as advocate for best practices with lead tracking and conversion to best measure marketing campaigns what works and what does not.

Preferred Qualifications

  • Ideal candidate will have a Bachelor's degree and 12+ years in an email management role serving B2B and B2C audiences using Salesforce tools, including Marketing Cloud Account Engagement (aka Pardot), Marketing Cloud, and Marketing Cloud Intelligence (aka Datorama); or Masters degree and 10 years' experience or equivalent.
  • 5 or more years of experience leading / managing a team (this is player / coach role)
  • Strong verbal and written communication skills, including storytelling using data
  • Deep experience in lead scoring based on audience behaviors
  • A keen attention to detail with an orientation toward being a brand steward
  • Strong data analysis skills. Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIs
  • Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPA
  • Knowledge of standard email marketing methodologies for deliverability, subscriber list health, email creative execution, customer segmentation, dynamic and conditional content build-out, and personalization
  • Share successful emails that they deployed and discuss what made them successful.
  • Proficiency with basic HTML/CSS editing and email performance tools such as Litmus
  • Demonstrated the ability to collaborate and work cross-functionally to drive results in a heavily matrixed, fast-paced environment
  • A self-starter who can lead and run projects end to end and drive results while frequently aligning with partners
The expected, full-time, annual base pay scale for this position is $159,000 to $199,000. Actual base pay will consider skills, experience, and location.