Director, Market Access Marketing CNS (Hybrid)

Avanir Pharmaceuticals

Avanir Pharmaceuticals

Marketing & Communications
North America
Posted on Saturday, August 26, 2023

Job Summary

The Director, Market Access CNS reports to the Senior Director, Market Access Marketing. The position leads the strategy and tactic development to our market access customers. This encompasses corporate approach recommendations for existing and emerging channels, bridging pipeline market access strategies to inline, above-brand initiatives and is accountable for all brand payer related initiatives for the CNS portfolio working closely with the CNS brand teams.

Job Description

- Develop and lead a cross CNS portfolio approach to market access customers
- Develop an CNS wide portfolio value proposition for market access customers
- Lead the team to develop and implement payer pull-through material
- Lead the team to develop and refine the payer value proposition for each inline brand
- Collaborate with Commercial team to ensure payer value drivers are incorporated into all payer marketing initiatives
- Continually evaluate Market Access strategies for pipeline products by partnering with Medical Affairs, Health Outcomes and the Market Access team while effectively bridging them to inline marketing support
- Direct Brand specific Payer/Advocacy Market research activities with CSI colleagues
- Manage Payer Marketing Brand budget resources
- Lead market access channel assessments and build recommendations on the best way to approach our existing channels
- Lead the assessment and development of new channel enhancement
- Manages key Agencies of Record to deliver tools and tactics
- Engages, informs and influences key stakeholders
- Collaborates closely with CNS brand teams

- Engages with Regional Senior Business Directors as the business dictates

- Contributes to the development of direct report

Qualifications/ Required

Knowledge/ Experience and Skills:

- Solid track record of driving market access initiatives within an organization
- Strong interpersonal skills and ability to work effectively in a matrix team environment
- Excellent planning and strategy development while executing against tight timelines
- High emotional intelligence in managing multiple business initiatives and cross-functional relationships
- Strong communication skills, both verbal and written
- Strong organizational and project management skills

- Knowledge of payer and access stakeholder needs in the US preferred

*Travel is up to 20%*

Educational Qualifications

- Bachelor of Arts (BA) or Bachelor of Science (BS) degree from an accredited four year college or university (or the equivalent if education obtained outside of the United States)
- Minimum 8 years business experience in the healthcare, device or pharmaceutical/biotech industry

- MBA or Master's Degree
- 2-3 years minimum market access experience


Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

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This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

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